Guerrilla marketing / non-traditional marketing

Actually reaching consumers requires an extraordinary level of innovation. Guerrilla or non-traditional communication/marketing has emerged as the trendy term that many big agencies are desperately trying to figure out, and we know quite well. Guerrilla and non-traditional strategies and tactics exist in many forms and are designed to reach specific consumer sub-segments in highly credible ways. Since there are so many tools, it is crucial to know when, where, why and how to choreograph them. Non-traditional marketing needs to match the consumer's attitudes and behavior in order to remain relevant and credible. For a brand, the relationship of traditional marketing to Non-Traditional is complex. In most cases, it will support and complement general campaigns, but in selected cases, it will replace traditional efforts alltogether. And yes, Guerrilla Marketing can be spelled Guerrilla Marketing or Guerilla Marketing.

Sports marketing

Sports marketing is the background of the owner of Guerrilla Communication and thus we can especially assist with applications of various marketing principles and processes to sport products, and also the marketing of non-sports products through associations with sport.

Traditional marketing

Of course we also understand and can help with traditional marketing concepts such as print and TV advertising, brochures, POS and all kinds of other collateral.

Blog and forum monitoring

No matter what you believe, bloggers and forum posters most likely are talking about your company, as you read this. The immersion into the blogworld and forums gives you important feedback and warns you about situations that may impact your company before they spin out of control. We can teach selected employees how to monitor blogs and forums. In some cases we even offer to help you monitor the most crucial online discussions and stop harmful rumors before they spin out of control.

Influencer marketing

We know how to get your product or message into the hands and minds of those coveted few who can't keep a secret. Sometimes it is viral. Sometimes' it is with permission and other times it is stealth. Do you know influencers?

Promotion concepting

We can come up with promotional concepts that are the most exciting, unique and engaging. Do you need promotion help?

Brand building

The brand is the most important asset any company has and we understand that. We love creating new brands and waking up the sleeping ones. Does your company need brand help?

Featured Client